When trying to decide which interactive kiosk designs are right for your company you will soon discover, what works for one company may not work for yours. Every kiosk serves a different purpose.
You will not only need to take into consideration what your focus audience will require from your kiosk, but you will also need an understanding of the components it will take to develop and deploy a kiosk successfully.
Even as big-box retailers are closing stores, companies with smaller footprints and overhead are seeing opportunities for growth. If you’re looking to increase retail sales, one of your best options is investing in a well-designed mall kiosk.
Kiosks are far more flexible than big box stores: you can easily rotate the products you display, relocate to a high traffic area or new location, and keep overhead to a minimum.
Proper and Effective Branding
How your products are displayed is crucial to the success of your mall kiosk. People generally walk through malls at a good clip: if they can’t easily recognize what you are selling or what your kiosk is about, they are less likely to break stride and go in for a closer look. With well-placed lighting and signage, your mall kiosk design will clearly and attractively present your products.
Kiosk design is visually appealing and engaging – A kiosk should pique the interest of passing customers and draw them in for a closer look at your products. Having multimedia elements that customers can interact with is a popular draw—especially for booths that sell phones and other electronics—but you don’t have to be flashy to attract attention.
A friendly, inviting look is just as likely to draw customers. Remember, while conventional stores have to lure you inside to view their products, kiosk products are in full view of passers-by.
Make it Simple
When it comes to kiosk design, less is more – A simple, clean mall kiosk design will better display your products than an overcrowded space. If there is too much going on, your amazing products and services simply become a blur to passing customers. By clearly displaying your wares, they will draw the eye—and the customer.
Make it Interactive
Kiosks are interactive by nature, but in a busy mall or outdoors where you need maximum attention-grabbing allure, interactive elements can be your best friend. Digital signage, video displays, and touchscreens entice shoppers to come closer and stimulate engagement. They can enable customers to create their own personalized products or understand how to use or wear your merchandise.
A mall kiosk is in full view, yet it can easily become invisible to passers-by. Knowing how to build a kiosk creatively will give you a distinct advantage. Irresistible design and must-see, must-try displays will make your kiosk a big success with customers and happily profitable for you.