One of the most challenging aspects of the mall kiosk business involves engaging with customers. Kiosk Designs plays a major role in attracting people.
Kiosks are far more flexible than big box stores: you can easily rotate the products you display, relocate to a high traffic area or new location, and keep overhead to a minimum. Now let’s talk about the human side of your business – turning the foot traffic swarming all around you into mall kiosk customers.
Kiosk Design Tips to Attract People
Purpose-Driven Kiosk Design
Are you going to be selling hot food? Cell phones and accessories? Scarves? Beauty products? Customize your kiosk’s design so it is both functional and visually compelling. Keep in mind that a successful kiosk design works for you as well as customers. As a free-standing “store,” you’ll need space to efficiently store supplies and backup inventory. Approaching a professional kiosk designer may help to achieve your goal.
Signage That Brands and Beckons
To out-compete your surroundings, you need signage that is clearly noticeable from afar and continues to “speak” to potential customers as they draw near. Attention-grabbing signage is bold and simple. It instantly tells folks what your kiosk is all about, and it is instantly recognizable as your brand.
Light It Up
Your kiosk may sit in a location that has plenty of ambient lighting, but you need more. It’s easy to overlook specialty lighting when thinking about how to build a kiosk, but spotlights can draw the eye to your space. They can illuminate your signage, specific displays, and individual featured items. Tiny lights can provide twinkly decorative elements. Don’t forget that lighting comes in colors, too.
Customization is essential, but you may be able to save money by basing your kiosk design on existing modular components. Creatively combining modular elements shortens the time needed for design and fabrication, and it saves money, helping you stay within your budget without sacrificing uniqueness and branding.
Modular units that are portable can be an even bigger boon for your design as well as your budget. You can rearrange them periodically for a no-cost remodel that keeps your kiosk looking refreshed and interesting to returning customers.
Make It Interactive
Self-service kiosks are interactive by nature, but in a busy mall or outdoors where you need maximum attention-grabbing allure, interactive elements can be your best friend. Digital signage, video displays, and touchscreens entice shoppers to come closer and stimulate engagement. They can enable customers to create their own personalized products or understand how to use or wear your merchandise.