A high impact exhibition stand design which is both distinctive and exhibition stand designs that leave lasting impressions with your trade show visitors – is not a simple process. Your exhibition stand supplier can help you with this process.
The project management of an exhibition stand design involves much planning and research. Understanding the event you are planning to attend is key. The number of exhibitors attending the show and the size of the booth space they have booked – will dictate the level of visual impact you can hope to achieve.
In the digital age, face to face meetings at events give you the edge over the competition, and well thought out eye-catching booth is a surefire way to make conversations happen. Besides, your pop-up exhibition stand is an extension of your brand. As such, potential clients should be drawn to it.
Let’s break down some winning exhibition stand ideas that you can implement today!
1. Bring your products or services to life in your display
If you’re exhibiting products or services, portray them in a new way! Putting them up on a shelf isn’t going to attract customers or excite your audience. Thinking outside of the box when it comes to your exhibition stand design can really set you apart from the other business vying for eyes and ears at the event.
2. Maximize all of the available space on the exhibition stand
The price of renting exhibition space at tradeshows is can be very expensive – especially if the event is popular. Therefore the booth size may be restrictive in size. It is essential to maximize and fully utilize the exhibition floor space you have been allocated. Ensure you have confirmed the exact details and dimensions of the booked exhibition stand space.
It is always essential to ask the correct questions of the event organizers at the start of the project. What is the max available height of the exhibition stands in the area you have booked? Are there any pillars or structural elements in your booked booth space? Can the exhibition stand space be viewed from above – from an overhead balcony? This information is very important when briefing in the exhibition stand designer at the design agency.
3. Creating an atmosphere
Naturally, you want your stand to be a place where conversations happen. Creating an inviting feel can be as simple as adding string lighting or wording choice on display graphics.
Having a lounge area and meeting areas can be a great way of keeping people at your stand, studying your products for longer, and increasing brand recall. In addition, if your clients are sat and relaxed, they are more open to hearing what you have to say about your products or services. In terms of exhibition stand ideas that help conversions, this one is key!
4. Less is More – Keep it simple
This is certainly true when it comes to designing exhibition stand graphics and information panels. Make the messages you use concise and to the point. Avoid using lines and lines of text. The brutal truth – nobody will read it and it will just make the exhibition stall look busy and cluttered.
Large format graphic images are an effective method to communicate a message quickly. As they say ‘a picture paints a thousand words’. The use of striking images can communicate much more than lines and lines of text.
professionally designed large format printed graphics, coupled with effective lighting will allow these images to be seen from a distance and will prevent them from being ignored and missed. Just like text – the position of these images also needs to be concentrated to the upper half of all walls. This will prevent things from being lost amongst people’s legs.
5. Lighting displays
Let’s face it – the fluorescent strip lighting suspended high above exhibitions and trade shows hardly ever excites. Having lights in your brand colors is an easy way to differentiate from your competitors. Also, LED projectors to create moving murals and light displays that attract attention, making them indispensable exhibition equipment. At the end of the day, you want your exhibition display stand to be more than just a sales kiosk – it needs to be a memorable experience.
6. Make Your Stand Interactive
Incorporating interactive activities at your stand is an effective way to draw attention during an exhibition. It makes your stand more engaging and allows audiences to really immerse themselves in your brand.
Some great ways for engaging visitors include adding sound and visuals, offering refreshments, uploading live event updates like online live promotions, as well as using event technology such as VR headsets, video content, and AR. When visitors are engaged, they are more likely to stay longer at your stand and ask questions, giving you a chance to interact with them more.
A trade show stand is a perfect opportunity to showcase your brand’s creativity, so don’t just turn up with a few retractable banner stands. Even if budget is an issue, you can make a big impact with color, lights, and a few feature pieces of decor. With some creativity and planning, you can create the perfect exhibition stand design to connect with your audience and get people talking about your brand.